Interesting solution. But how, and when, will the price be negotiated? I think it's important for pharmaceutical companies (or any company at all, really), tha

Interesting solution. But how, and when, will the price be negotiated? I think it's important for pharmaceutical companies (or any company at all, really), that they know they can sell their product for its intended price. Otherwise they can't calculate whether the operation will be profitable or not (unless they know the maximum price beforehand). But how do you set a sensible maximum price on a drug before it is developed?