An additional consideration that is inevitably part of the compromises that make up final design is SEO. When the original has a link with anchor text 'More Wom

An additional consideration that is inevitably part of the compromises that make up final design is SEO. When the original has a link with anchor text 'More Women's Clothing', it's there for a reason. A simple 'More >>' link may be more elegant for the UI, but completely dismisses a key component of Zappos' search strategy. Final design is a compromise between pure design aesthetics, usability, conversion, site speed, SEO, branding, etc. For the larger business' stake, stakeholders in all of these disciplines need their voice to be heard.