No one will actually care if they're making more money overall if the end user is saving because they spend less on water/data because their usage is lower. The

No one will actually care if they're making more money overall if the end user is saving because they spend less on water/data because their usage is lower. The sooner ISPs start charging based on usage the better. Low usage customers have been subsidizing heavy users for a long time. The alternative is having heavy bandwidth services subsidize their customers' data use which would also work.