Hey man, I am all about design - but "design" is practical functionality not just theoretical ideas about layout and consistency. The best design for Zappos is

Hey man, I am all about design - but "design" is practical functionality not just theoretical ideas about layout and consistency. The best design for Zappos is the one that generates the most sales - not the one that makes designers happy. Zappos can surely be improved, like any website, but it is not with gradient images, testimonials and other aesthetic improvements (see comments below for more of the same).