Clear case of effective design versus simply aesthetic design--most people prefer to make more money and follow effective design. Gradients and gloss are not r

Clear case of effective design versus simply aesthetic design--most people prefer to make more money and follow effective design. Gradients and gloss are not required elements in the web 2.0 era, it's all just fluff at the end of the day--Zappos cares about its bottom line, that's how you start to make a billion dollar company =)