Is this on HN for the sole reason to make the rest of us feel bad about not taking the time to make animal-shaped foodstuff for our kids? (PS: I have a couple

Is this on HN for the sole reason to make the rest of us feel bad about not taking the time to make animal-shaped foodstuff for our kids? (PS: I have a couple of the "Laptop lunches" boxes - they are okay but a tad overpriced IMHO).