I think there is a very large difference. Reddit doing it, although some would argue unethical, was meant to make reddit even usable. It was one of those sites

I think there is a very large difference. Reddit doing it, although some would argue unethical, was meant to make reddit even usable. It was one of those sites where it takes a critical mass to become usable, and without that critical mass it would be very challenging to actually get it. So they faked it until they had it - and it worked very well. Someone doing it on their own only serves to benefit them - and their karma count. The goal isn't to benefit the larger community or make the site more usable - it only is to boost their ego. > Does it really matter if the content is good? Unidan had a lot of very good content, I cannot argue with that. However he also had a lot of really shitty content that under anyone else would have been downvoted to hell. Unfortunately his user page was taken down so I can't provide examples. But the problem is, that this bad content pushed other people's content out of view.