"(...) a concept that the Swarthmore University psychologist Barry Schwartz would then popularize and rename as the paradox of choice." Last time I checked, th

"(...) a concept that the Swarthmore University psychologist Barry Schwartz would then popularize and rename as the paradox of choice." Last time I checked, there is no such a thing as "Swarthmore University": Barry Schwartz is affiliated with Swarthmore College instead [1,2,3]. Might seem pedantic, but the New Yorker of yore would never let such a slip --online or not. Such editing. [1] http://en.wikipedia.org/wiki/The_Paradox_of_Choice:_Why_More_Is_Less http://en.wikipedia.org/wiki/The_Paradox_of_Choice:_Why_More... [2] http://en.wikipedia.org/wiki/Barry_Schwartz_(psychologist) http://en.wikipedia.org/wiki/Barry_Schwartz_(psychologist) [3] http://en.wikipedia.org/wiki/Swarthmore_College http://en.wikipedia.org/wiki/Swarthmore_College