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Two of the three co-founders are Stanford affiliated (a CS prof and a Ph.D candidate.) Ariely's name and popular research is a draw for investors, but a couple

by evgen 12y ago

Two of the three co-founders are Stanford affiliated (a CS prof and a Ph.D candidate.) Ariely's name and popular research is a draw for investors, but a couple of Stanford CS folk in the founding team did not hurt either...