For those who prefer video to text, Barry Schwartz (mentioned in the article) gave an insightful TED talk about this, as has Sheena Iyengar[1] (but I didn't kno

For those who prefer video to text, Barry Schwartz (mentioned in the article) gave an insightful TED talk about this, as has Sheena Iyengar[1] (but I didn't know so haven't watched it... yet). Baba Shiv has an interesting take[2]. [0]: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_ch... [1]: http://www.ted.com/talks/sheena_iyengar_on_the_art_of_choosing http://www.ted.com/talks/sheena_iyengar_on_the_art_of_choosi... [2]: http://www.ted.com/talks/baba_shiv_sometimes_it_s_good_to_give_up_the_driver_s_seat http://www.ted.com/talks/baba_shiv_sometimes_it_s_good_to_gi...