If the point is to attract users who haven't joined Google+ (likely because they don't want another Facebook-shaped social network), why in the world would they

If the point is to attract users who haven't joined Google+ (likely because they don't want another Facebook-shaped social network), why in the world would they keep "Google+" in the name? I'd be surprised if this were anything other than an Instagram and/or Snapchat clone, with a Google+ login, but with a stream and friends-list distinct from Google+.