I could be wrong, but I think uTrim is designed with professors in mind -- namely, the ones that publish their research. They'd be the end users. I honestly don

I could be wrong, but I think uTrim is designed with professors in mind -- namely, the ones that publish their research. They'd be the end users. I honestly don't think students would care enough (maybe grad students who are publishing research). It seems like the monetization strategy would be to get the university itself to purchase the product (licenses or something) and then that would allow anyone affiliated with that university to publish trustworthy, shortened URLs (to their research, or in their research to whatever resources they used). At least, that's what makes the most sense to me.