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I wonder what this will actually look like in practice. Will they be sending subscribers restaurant-branded ingredients to make named dishes from their menus, w
by yock 12y ago
I wonder what this will actually look like in practice. Will they be sending subscribers restaurant-branded ingredients to make named dishes from their menus, will they be marketed as approximations, or just generic recipes?
- joshfraser 12y agoWe're working directly with the restaurants to create the meals. Often the restaurants make a key ingredient in their own kitchen. Other times they'll share the recipe with our chef and we do it. What restaurants have mastered is how to prepare delicious meals quickly. Anything you order in a restaurant can be served in 20 mins or less. What we're doing is taking their techniques for making things fast and making them available to home cooks.
- Yourfags 12y agoI'm surprised they work with you, arn't you basically in direct competition with them?
- joshfraser 12y agoThe restaurants love it. We're free marketing for them. We introduce their brand to a much larger audience and everyone who makes one of their dishes wants to see how their cooking compares to the restaurant experience.