I think it comes down to the old "If you're not paying for the product, you are the product" idea. We like to think that if we're paying (anything) for somethin

I think it comes down to the old "If you're not paying for the product, you are the product" idea. We like to think that if we're paying (anything) for something, then we are the customer and there is an implied contract between us and the vendor. That's not to say that being a paying customer means a company won't also sell your data (just look at nearly every major retailer).