They've previously built https://codiqa.com/ https://codiqa.com/ and https://jetstrap.com/ https://jetstrap.com/ I'm guessing their experience with drag'n'drop

They've previously built https://codiqa.com/ https://codiqa.com/ and https://jetstrap.com/ https://jetstrap.com/ I'm guessing their experience with drag'n'drop builders for jQuery Mobile and Bootstrap led them to believe they could build a better back-end framework for them to provide a service on top of. And/or they wanted to control a larger part of the ecosystem. Whatever... It's all good. Ionic is really nice. I've been building an app with it where I use Ionic to handle most of the visual presentation, with a bit of native Objective C to handle the bits where I felt HTML/CSS/JS wasn't quite up to the task. Even when abusing it in a way that wasn't intended i'm finding it a pleasure to work with. Recommended.