3 ms·
First off, I think your concept is brilliant and there's a lot of potential. To me, this is one of those markets that should be targeted at women/moms (see the
by callmeed 17y ago
First off, I think your concept is brilliant and there's a lot of potential. To me, this is one of those markets that should be targeted at women/moms (see the recent HN post on Ravelry). My wife and her friends were actually just talking about this very need yesterday ... they were looking for ways to put tree/bird designs on their wall.
That being said, here's where I think you can improve the execution:
1. Make the site a bit more feminine. Not really a fan of the blue background. Go something lighter, more neutral, maybe a little feminine. Maybe just white like an Etsy.
2. It's not immediately apparent that you can make and sell your own designs. If you're going for the Cafepress angle, I think you need some more obvious buttons/labels for that. At least make the "make" and "sell" buttons on top stand out better.
3. Add some more social/sharing features. Let women/moms create designs and share them with other users. Maybe you do it already, but let people save their favorite users, designs, etc. Again, look at Etsy for cues here.
4. Add a religious/spiritual category right away. As a Christian, trust me–if you have a category with bible verses and religious quotes, it would be a big seller. It's a huge market and I have tons of friends who would buy such graphics for their home.
5. The home page seems a little busy. I'm not sure what's most important to you, but I'd recommend some A/B testing to see what best improves your conversions.
Anyway, good luck with this. I think it has potential. I already showed my wife and she digs it.
- jbenz 17y agoThanks so much for the detailed feedback! 1. Good advice. 2. Thanks. Yes, we've had a lot of conversations about what the priority should be on the home page. We decided that selling products was 1, customization was 2, and the ability to set up storefronts was 3. We could do a better job of balancing this out. 3. People can certainly save their designs. You can save it as private or public. If you save it as public, you can decide whether or not you'd like to earn a royalty from the sales. You can also comment on each other's designs and send fellow users messages. 4. We have this: http://www.customizedgraphics.com/shop/Wall_Lettering/Quotes/Religious http://www.customizedgraphics.com/shop/Wall_Lettering/Quotes..., but of course it has only started filling out. 5. Absolutely, a lot of testing is needed. Thanks again.
- kdw 17y agoWhy exactly wouldn't I want a royalty on the sales?
- jbenz 17y agoBy the way, BigFolio and NextProof look really cool. We'd love to recruit some photographers to set up storefronts. We're especially interested in photographers who do portraits of the local High School Football team. We think there is a market for custom Fathead-style wall graphics and youth sports. It looks like you've already tapped into the Photography market. Perhaps there is a way for us to help one another out.
- callmeed 17y agoSure, drop me an email. I'll put the word out in our newsletter.