For me, the big problem here is that the website gives me no indication of what the game actually is. I understand it involves my smartphone and photographing t

For me, the big problem here is that the website gives me no indication of what the game actually is. I understand it involves my smartphone and photographing things in the real world, but that's about it. However, when I go to the Kickstarter page I see you've got this wonderful video which explains /exactly/ what the game involves, and it actually looks pretty cool. So I would say get some more information about the game on the website (I would start by adding the Kickstarter video to the front page). Great idea, though - good luck with the launch of the first season!