Uncovering the Layers of Perfect Landing Page Design

While there’s no one perfect landing page creation process to fit all use cases, there are four steps I follow whenever I’m designing a new landing page: (1) Knowing my target audience. (2) Determining my business goals and KPIs. (3) Designing the landing page experience with both business goal and customers in mind. (4) Ongoing A/B testing and optimization. How does your landing page creation and optimization process look like?