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The original purchase decision I find fantastically brilliant -- and I hate that word. When LI bought Rapportive they bought access to my entire actual social/
by johndavi 12y ago
The original purchase decision I find fantastically brilliant -- and I hate that word.
When LI bought Rapportive they bought access to my entire actual social/contact graph, whether I wanted them to have it or not. I've never done the "upload your contacts so we can spam them" on LinkedIn, but because of Rapportive: every one I email, and everyone who emails me, LI knows about. They know the frequency of my interaction, all in exchange for giving me a bit of information about the people who write me.
They must have reached a point where either they have mined it sufficiently (and new installs are low) to not worry anymore about crippling it, and/or they realize that the bulk of the data that users care about is the LI data anyway (true for me), and they'd like to try and continue productizing it along that vector -- rather than simply living off the data feed it produces.