I like the advertising strategy - one unobtrusive ad for everyone, for a whole week. The free charity ads are a nice touch too. It's either going to stick in y

I like the advertising strategy - one unobtrusive ad for everyone, for a whole week. The free charity ads are a nice touch too. It's either going to stick in your head out of persistence (perhaps subconsciously) or get mentally blocked (though I'd bet on the former).