Not to toot these kids horns and all but they have worked for draft and Weiden + kennedy. I think your pure design analysis of this has missed the mark as in th

Not to toot these kids horns and all but they have worked for draft and Weiden + kennedy. I think your pure design analysis of this has missed the mark as in their approach has a much more story driven purpose, creating a look and feel. To leave this out of your analysis or crit, is as though you are only judging half the equation. Purpose and design go hand in hand, And while I agree with the type comment I think that the work itself can illicit an emotional response of pride and accomplishment that the post office can champion. I mean they seem to be using patriotism and while that can be bad in some cases for the post office, which is a government body this would be a perfect place to use it. *edit for spelling