Perhaps a future user has to tap the promoted snap before it deletes in order to "find out what happens next" or "get a coupon code." This would make the CTR (i

Perhaps a future user has to tap the promoted snap before it deletes in order to "find out what happens next" or "get a coupon code." This would make the CTR (if that is what you could call it) of the sponsored snaps high, but you're still trying to convert teenagers.