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The Consumer Is In Charge. Of What?
- SixSigma 12y ago> Never before have the choices for consumers been so concentrated. Choice is a flood they are trying to drown you with. There are 40,000+ grocery products in your supermarket, 50 years ago there were 1000. 10 new SKU's for groceries are issued every day, with a peak in the 1970s of 17 per day. 70-80% of these products will fail. The retail grocery industry spends nearly $1m per store on those failed products. > consumers Consumer + voter still equals twice nothing. - Olivier De Schutter, UN Special Rapporteur on the Right to Food.