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That would likely spell the end of indie app development as well.
by fishnchips 12y ago
That would likely spell the end of indie app development as well.
- netcan 12y agoWhy? There would still be "organic" discovery just like there is organic website discovery on search. Also, an adwords-like model is relatively friendly to small budgets. A cost per install (or effectively cost per instal) model favors apps that have a high value per user, which aren't necessarily the bigger companies.
- fishnchips 12y agoI believe this model necessitates a substantial up-front investment which indie developers may not be comfortable with. Also, unlike AdWords ads which are shown side-by-side with 'free/organic' search results (which may still be 'bought' from an SEO company), those auctions would totally supplant the current discovery model. That's at least the impression I'm getting from the article.