Yeah, I used a bad example. It's not really over-the-topness in terms of size or expense, like in the U.S. (where it's really an obsession with number-one-ness)

Yeah, I used a bad example. It's not really over-the-topness in terms of size or expense, like in the U.S. (where it's really an obsession with number-one-ness). Have you ever seen the "Human Tetris" video? It's a Japanese gameshow. You might think that it's just one gameshow, but no ... all the gameshows have crazy-haired announcers who yell wild-eyed the whole time. I mean that kind of over-the-top-ness .. to me it's quite different :)