You can find plenty of exceptions, but what the 'app experts' are telling you is generally correct, at least about the Apple ecosystem. Bunching up a lot of dow

You can find plenty of exceptions, but what the 'app experts' are telling you is generally correct, at least about the Apple ecosystem. Bunching up a lot of downloads into a small time period right after launch maximizes your chance of showing up anywhere users might actually browse to and discover serendipitously. The Android marketplaces are a bit better for iterative learning. Although iOS then Android is the dominant pattern, you wouldn't be the first company to launch quietly on Android, iterate, and then come to iOS with a product informed by what they've learned from their Android launch.