Bluetooth - easy to use, no wifi link or router required. - use anywhere, work/gym/home... works seamlessly with other scales. data is on your phone, not on a s

Bluetooth - easy to use, no wifi link or router required. - use anywhere, work/gym/home... works seamlessly with other scales. data is on your phone, not on a scale - simple connection to devices, no wifi router headaches. just like a bluetooth headset - smartphone compatible so all your information is at your fingertips Open Source - apps/developer access - modifications by the community encouraged - no third party web host, your data is your property Affordable - $59 kickstarter special, $75 retail price - vs. $150 to $280 for a competitor wifi scale