User acquisition for mobile is just as important as developing an application. There are companies with larger development teams AND many folks working on user

User acquisition for mobile is just as important as developing an application. There are companies with larger development teams AND many folks working on user acquisition AND marketing budgets reaching a millions of dollars per month, cross promotions, international reach, etc. As an indie developer, you wear all hats, from development to marketing. It's simply not reliable to launch a title and hope it takes off by itself or hope that sending emails to journalists will be enough on acquisition. If you'd spent hundreds of hours on development - figure out to spend just as much on acquisition. Doing paid acquisition might not work as the CPI (cost per install( for installs is most likely going to be much higher than an untuned app's LTV (lifetime Value). I'd hacked together a 'mobile marketing' checklist before, it might help: https://sensortower.com/iphone-app-marketing https://sensortower.com/iphone-app-marketing