This blog post, and those referenced are mostly about (the lack of) marketing. You can't expect to hole up in your apartment for 12 months, build an app and th

This blog post, and those referenced are mostly about (the lack of) marketing. You can't expect to hole up in your apartment for 12 months, build an app and then have it take off or even sustain you. Replace the word "app" with business and it all makes more sense. Everyone wants to be a "founder" or "start-up ceo" but besides writing code, there's a whole ton of good old business stuff that contributes to a successful, profitable business. It's not Apple's job to promote your app, they simply run the marketplace.