It seems worth giving iOS apps "distinctive" names just to win the type-in traffic, if it doesn't work better; or at least having a weird company name with a bo

It seems worth giving iOS apps "distinctive" names just to win the type-in traffic, if it doesn't work better; or at least having a weird company name with a boring product name so people can at least search on product. Maybe kids these days do EVERYTHING on mobile, including web browsing to find new apps; my problem is I browse on one platform without iTunes, but want the app on my iPhone.