Nah, I don't think that's the final goal. Individually luring in startups doesn't scale well at all. I suspect they are trying to get a much higher 3rd-party th

Nah, I don't think that's the final goal. Individually luring in startups doesn't scale well at all. I suspect they are trying to get a much higher 3rd-party throughput through their services to seed the community with use.