Right, the price is steep. The thing is that the coconut water expires much quicker because it is raw, so I'm sure that is factored into the price. Compare the

Right, the price is steep. The thing is that the coconut water expires much quicker because it is raw, so I'm sure that is factored into the price. Compare the price of fresh fruit to canned fruit, I'm guessing the markup will be similar. Maybe not as high since coconut water can be marked to yuppy types. Still, buy one and have a taste when you can; it's a flavor experience.