I think part of the point of the article is to point out how a potential Bob Jones could also consider himself lucky. He may have failed to get that acting part

I think part of the point of the article is to point out how a potential Bob Jones could also consider himself lucky. He may have failed to get that acting part, but he has met so many interesting people and had a wonderful opportunity to grow as a person. Can you believe he got to meet Bill Murray face-to-face? He also just met this lovely woman at a casting call, and is taking her out this weekend. He feels so blessed to be given so many opportunities in life. He sees himself as lucky: He's got family, friends, his youth, his health, and he's growing every day. There's this TED talk on "manufactured happiness", where they talk about people who experienced devastating opportunity losses and considered themselves happier because of it. It then talks about the concept of the hedonic treadmill, how no matter what happens good or bad in a person's life (barring traumatic experiences that cause mental disorders), a person will, over time, return to a baseline happiness level. This is shown to be the case with people that have won the lottery, and with amputees. The article shows how people that consider themselves lucky are empirically more observant, more focused, and more grateful. The article also explores the possibility that people considering themselves lucky could cause those individuals to be given more opportunities. For me, the answer is an obvious yes: The Secret is bullshit, but exuding a positive, loving, grateful vibe to those around you, even in the face of personal hardship, causes more good things to come your way, simply because people notice you more and want to be around you.