After my family started buying dresses online (average $20 per item), I started paying more attention. Online shopping in India not only provides a vast range a

After my family started buying dresses online (average $20 per item), I started paying more attention. Online shopping in India not only provides a vast range across vendors, it also saves the cost and hassle of travelling to a big store - especially for singleton purchases. When discerning dress buyers are happy to buy online that must signal some kind of shift.