Why should they? They are a platform. Sure, they might be able to secure shelf space, market their own wares, make a slightly higher margin, etc., but these act

Why should they? They are a platform. Sure, they might be able to secure shelf space, market their own wares, make a slightly higher margin, etc., but these activities would compete head to head with all the "craft" distillers MGP supplies. They'd also be entering a market that, from the looks of things, is going to reach saturation pretty soon (if it hasn't already). There are only so many spirits that stores can shelve, and so many that consumers can keep track of (or drink). (Frankly, I'm amazed that threshold hasn't been crossed yet. Sure, the craft beer market seems to support a gazillion beer labels. But consumers can drink beer by the gallon and keep replenishing every week. I doubt they do the same with expensive bottles of distilled spirits.) By all accounts, MGP is doing just fine and dandy being a B2B seller, and supplying the current craft-distillery boom. They can do that with very little supply-chain risk and expense. Their current position only becomes challenging if one or both of the following happen: 1) More industrial, B2B distillers enter the market, or more big-batch distillers devote resources to supplying the craft market; 2) the craft market goes bust, forcing a major demand shock onto MGP's supply. If #2 materializes, then MGP can sit on the excess inventory, and eventually bottle it as premium liquor.