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Consumer, yeah. B2B, not so much. The soft launch stuff is irrelevant (sounds made-up too). Marketing is an ongoing process. Those dudes need be thinking of a s
by ulisesrmzroche 12y ago
Consumer, yeah. B2B, not so much. The soft launch stuff is irrelevant (sounds made-up too). Marketing is an ongoing process. Those dudes need be thinking of a second campaign, instead of giving up once they see the churn after the hype.
- alphagenerator 12y agoYour reply makes sense. I just wanted to add that I think I see what the OP meant by "soft launch." I think the OP asked a good question, because most startup business guides say launch something minimal and iterate. Whereas, app-store gurus seem to place a heavy emphasis on the initial bump. (That is, they hint that you either succeed on the initial push or die.) OP: Thanks for asking the question.
- ulisesrmzroche 12y agoI see what you mean now. Odd that they think that way though. Sure, there's more clutter, and if your app contributes to that, I suppose the 1st bump is all you get, but if you have a quality product, the sales process is the same as in any other channel.