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So, would you be as interested in an app even if it didn't have a lot of media references to show (articles in newspapers, tech site mentions and so on)?

by urb 12y ago

FroshKiller 12y ago
In this scenario, have I already discovered your service prior to the app's availability? If so, I (personally) don't pay much attention to media blurbs on the site of the service/app itself. If I'm already using Exemplr, I don't care whether Exemplr.com has a pull quote from Gizmodo about the new Exemplr app on the App Store. As long as your site/mailing list/whatever communicates why I might want to use the app for your service, that's enough for me to try it. A full-fledged review is a nice back-up for paid apps, though. If I don't know about your service already and/or the app is not just an interface to a service (contrast an app that interfaces with a photo upload service to an app that actually manipulates photos taken by my phone's camera), then it's kind of a different story. I feel like I'm coming across as a little difficult or that I'm being confusing. Does that make sense?
ulisesrmzroche 12y ago
Consumer, yeah. B2B, not so much. The soft launch stuff is irrelevant (sounds made-up too). Marketing is an ongoing process. Those dudes need be thinking of a second campaign, instead of giving up once they see the churn after the hype.
- alphagenerator 12y ago
  Your reply makes sense. I just wanted to add that I think I see what the OP meant by "soft launch." I think the OP asked a good question, because most startup business guides say launch something minimal and iterate. Whereas, app-store gurus seem to place a heavy emphasis on the initial bump. (That is, they hint that you either succeed on the initial push or die.) OP: Thanks for asking the question.
  - ulisesrmzroche 12y ago
    I see what you mean now. Odd that they think that way though. Sure, there's more clutter, and if your app contributes to that, I suppose the 1st bump is all you get, but if you have a quality product, the sales process is the same as in any other channel.

So, would you be as interested in an app even if it didn't have a lot of media references to show (articles in newspapers, tech site mentions and so on)?

by urb 12y ago

So, would you be as interested in an app even if it didn't have a lot of media references to show (articles in newspapers, tech site mentions and so on)?

FroshKiller 12y ago

In this scenario, have I already discovered your service prior to the app's availability? If so, I (personally) don't pay much attention to media blurbs on the site of the service/app itself. If I'm already using Exemplr, I don't care whether Exemplr.com has a pull quote from Gizmodo about the new Exemplr app on the App Store. As long as your site/mailing list/whatever communicates why I might want to use the app for your service, that's enough for me to try it. A full-fledged review is a nice back-up for paid apps, though. If I don't know about your service already and/or the app is not just an interface to a service (contrast an app that interfaces with a photo upload service to an app that actually manipulates photos taken by my phone's camera), then it's kind of a different story. I feel like I'm coming across as a little difficult or that I'm being confusing. Does that make sense?

ulisesrmzroche 12y ago

Consumer, yeah. B2B, not so much. The soft launch stuff is irrelevant (sounds made-up too). Marketing is an ongoing process. Those dudes need be thinking of a second campaign, instead of giving up once they see the churn after the hype.

alphagenerator 12y ago
Your reply makes sense. I just wanted to add that I think I see what the OP meant by "soft launch." I think the OP asked a good question, because most startup business guides say launch something minimal and iterate. Whereas, app-store gurus seem to place a heavy emphasis on the initial bump. (That is, they hint that you either succeed on the initial push or die.) OP: Thanks for asking the question.
- ulisesrmzroche 12y ago
  I see what you mean now. Odd that they think that way though. Sure, there's more clutter, and if your app contributes to that, I suppose the 1st bump is all you get, but if you have a quality product, the sales process is the same as in any other channel.