It would seem that they are attempting to promote the use of their platforms for new startups in exchange for personalized feedback, networking, and free promot

It would seem that they are attempting to promote the use of their platforms for new startups in exchange for personalized feedback, networking, and free promotion. I wouldn't be surprised if they ended up funding some of the resultant projects down the road but currently it appears that they're just testing a new method of connecting their developer relations teams with promising startups.