Surely the fact that he's competing against a ton of excellent free apps is an observation about the app market? (That is, how do you compete against free apps

Surely the fact that he's competing against a ton of excellent free apps is an observation about the app market? (That is, how do you compete against free apps that have different financial motivations) Disclaimer: I also sell paid up-front apps in a crowded market with a bunch of free alternatives, so I feel his pain.