I guess I would point out that if it wasn't clear before it is clear now that iOS spps in a mature market behave much more like content than applications when i

I guess I would point out that if it wasn't clear before it is clear now that iOS spps in a mature market behave much more like content than applications when it comes to getting news users, retaining them, and all the other pirate metrics, me hearties. Think music or ringtone store rather then desktop apps. The mobile experience is just not that sticky in most cases, and Apple has absolutely no interest in helping you build a long-term relationship with them.