I like your observation about double-dipping. It's true: If Netflix pays more for bandwidth they will turn around and charge you more. Also, more subtly, if you

I like your observation about double-dipping. It's true: If Netflix pays more for bandwidth they will turn around and charge you more. Also, more subtly, if your Internet provider is profiting from a premium content pipeline, they have every incentive to reclassify other content as premium. In other words, today Netflix, tomorrow Flickr, DropBox and Github. Ironically, ISPs also say Net Neutrality crushes their ability to innovate i.e. maximize their leverage and profits. But, hey, that's our choice as a society: Do we craft regulation that maximizes profits for the pipelines or innovation for content makers?