I think it has to do mostly with the image they want to have in the developer community. Plus, watching a HD video shot in a Theater like ours is arguably more

I think it has to do mostly with the image they want to have in the developer community. Plus, watching a HD video shot in a Theater like ours is arguably more enjoyable and impactful than something shot in a studio. You can check this as an example: https://www.youtube.com/watch?v=GLQyj-kBRdo https://www.youtube.com/watch?v=GLQyj-kBRdo