Strangely, the fact that failure will penalize an older team more can mean that their commitments in a B2B setting are taken much more seriously: if they fail t

Strangely, the fact that failure will penalize an older team more can mean that their commitments in a B2B setting are taken much more seriously: if they fail to perform they cannot "move to another lifetime" they have to live with the consequences. This can make them more careful to promise what they can deliver and deliver what they promise.