I wrote about this topic a few months back, when 53 was upset about Facebook using the "name" Paper: http://www.erickarjaluoto.com/blog/the-perils-of-naming-you

I wrote about this topic a few months back, when 53 was upset about Facebook using the "name" Paper: http://www.erickarjaluoto.com/blog/the-perils-of-naming-your-company/ http://www.erickarjaluoto.com/blog/the-perils-of-naming-your... tl;dr Using a word to name a company is easy, but indefensible.