Same as Honda which is also named after its founder. The transliteration in Honda is modern though, as both Toyota and Honda in Japanese end with a 田. But back

Same as Honda which is also named after its founder. The transliteration in Honda is modern though, as both Toyota and Honda in Japanese end with a 田. But back to the naming thing, I think it is not the worst idea to name things after japanese terms, because often they can be pronounced quite easily and are often rather memorable. I have often forgotten company names because they sounded so stupid and hard to remember.