> I don't see a trademark claim for the name Bolt on their website. This is a very common misconception. Trademarks do not need to be registered in order to be

> I don't see a trademark claim for the name Bolt on their website. This is a very common misconception. Trademarks do not need to be registered in order to be defended (and even registering a trademark does not mean you can defend it). Registering a trademark might have prevented this situation, but only if the Instagram lawyers took the time to search the USPTO database for marks matching "Bolt" (but even then, it's not a guarantee since (A) the search interface is pretty bad, and (B) they may have decided to go ahead and use it anyway).