9 ms·
This is a well-written appeal. I'm sure, however, that there's no intention of getting Instagram to actually do anything - the fact it was posted publicly, alon
by ivraatiems 12y ago
This is a well-written appeal. I'm sure, however, that there's no intention of getting Instagram to actually do anything - the fact it was posted publicly, along with the "hurts us more than it hurts you" line makes that obvious to me.
But maybe that was obviously the point to everyone, and my comment is rendered unnecessary.
- vjvj 12y agoSure the public appeal is a better option for a small start up to put pressure Instagram to use a different name rather than a behind the scenes legal notice...
- ivraatiems 12y agoAbsolutely! That's exactly my point. And again, I'm not saying that's wrong or bad. I'm saying it's the smart, albeit cynical move.
- resu_nimda 12y agoHe's saying that this might reasonably be considered the most effective way to actually persuade Instagram to change (even if it's still a longshot), which kind of goes against your main point of "there's no intention of getting Instagram to actually do anything."
- ivraatiems 12y agoFor sure, it might be, but what I'm saying is that's not the primary intention. It would be nice if it happened, but it's not necessarily going to unless this gets serious traction.
- dlsx 12y agoIndeed, this company has chosen a generic name "Bolt" and registered a cheap knock-off TLD of .com This is like patent trolling on a smaller scale, I believe I considered naming my company bolt or zip or whatever, but until you have big lawyers who can sort this out behind closed doors you are just begging for publicity in a soliciting way.
- sbarre 12y agoWhat do you mean by "no intention of getting Instagram to actually do anything"? It seems like a pretty clear-cut public appeal to Instagram/Facebook to actually do something, which is to choose a different name before the product launches.. One has to hope/assume that Bolt has already tried private channels and met with little or no success, which is what forced them to go this public route.. Or are you implying they want to be paid off?
- rglullis 12y agoYour parent is implying they are taking this as an opportunity to get some publicity out of a David-Goliath story.
- benihana 12y ago>What do you mean by "no intention of getting Instagram to actually do anything"? GP means with this blog post Bolt is using this opportunity not to appeal to Istangram, but to get free publicity for the company.
- aaronem 12y agoOr possibly, as is actually mentioned in the article under discussion, to lay groundwork for a later legal defense of their mark.
- jebus989 12y agoI don't buy that this three-guy operation has the means for such litigation and this post gives no indication they've had any consultation with a relevant legal professional thus far.
- aaronem 12y agoWell, what of it? They're worried Instagram is going to eat their mark bones and all; whether they're planning to litigate or otherwise, their best defense is to make as much noise about it as they can.
- JoshTriplett 12y agoThis looks like a request for public support together with a subtle threat: > We've been using the Bolt name in the mobile messaging market for a year, and technically we have to "police our mark", otherwise we risk losing it. > We don't want a legal battle over this, and we think it's not too late for you to consider an alternate name before launch.