The article helps little in answering this question when they interview the wrong experts. The first thing you should do when giving advice is acknowledging re

The article helps little in answering this question when they interview the wrong experts. The first thing you should do when giving advice is acknowledging reality and then work with that. That is, you should accept reddit for what it is. But all those "experts" giving their opinion in the nyt article are mere bullshit-bingo players pushing reddit to become like every other company: > “People on Reddit want to be anonymous, and at some point these brands want to have a real relationship with their customers,” "“Can Reddit deliver that over time?” > “Reddit is a 1998 product, trying to have a 1998 business model,” I think reddit should come up with a monetizing strategy that capitalizes on the trust users have in it (without abusing it) They would have a massively sustainable competitive advantage. Is there any other web company of that size that you would trust more? Could any one copy this trust within a short amount of time? It's rather tragic that in our society this has so little value that you have to think really hard to come up with a monetizing strategy. Also, I think the idea of a "just self-sustaining" reddit, as some people here have pointed out, is rather interesting. Why does it need to grow? Isn't it enough that it is usefull to their users and poses a stepping stone for entrepreneurs like Mr. Ohanian but also external guys like, for instance, those from imgur or Mr ShittyWaterColour?