The other thing Amazon has done is build a service that managed to be both extremely complex (meaning I have a lot of control over it), but relatively straightf

The other thing Amazon has done is build a service that managed to be both extremely complex (meaning I have a lot of control over it), but relatively straightforward for a novice sysadmin to actually use. This is clearly something they are investing a ton of time in these days. The web interface is getting a lot better.