People genuinely care about stories. A story about a wacky inventor is better than a story about their invention (see everything by Malcom Gladwell). Maybe a me

People genuinely care about stories. A story about a wacky inventor is better than a story about their invention (see everything by Malcom Gladwell). Maybe a meme is better, since you already know the main character. Or maybe there's a trade-off - a long story needs a new main character, but a short joke works best with a stock character. Compare War and Peace to "little Johnny" jokes.